AI Real Estate Agent · Any Market · Any Language

Every unanswered lead is a commission someone else earned.

Sofia responds to every inquiry immediately — qualifying, handling objections, and handing off to you at exactly the right moment. While you live your life.

Talk to Sofia now — free →Watch the walkthrough

Instant

Response

24/7

Always on

Bilingual

Any language

Any market

Any city

From $197

Per month

Real conversations

What Sofia actually says

This is a real conversation — not a demo. Your leads experience this while you're at dinner, showing a property, or asleep.

Sofia · AI Agent

Your dedicated number

Today 11:06 PM

Hi I saw your listing — is it still available?

Hey! I'm Sofia, the AI assistant for [Your Brokerage]. Still active! Are you working with an agent currently? 🏠

No agent yet, just starting to look

Perfect timing. What's your budget range? That helps me find the right fit for you.

Around $450k maybe up to $480

Solid range. Are you pre-approved for financing, or still working through that?

Already pre-approved actually

Pre-approved, no agent — great position. Want to schedule a showing this week? I can have our agent reach out today. 📅

Yes let's do it

🔥 HAND-OFF · Score 9/10
Pre-approved · $450-480K · Ready to schedule

From cold inquiry to scheduled showing — without you lifting a finger.

Sofia handled this entire conversation at 11pm. The lead came in, got qualified, and was handed off before you woke up. This happens in every market, every time zone, every day.

Lead texts in from any source — Zillow, social, a postcard, your website

Sofia responds immediately and starts qualifying naturally

She detects language, handles objections, builds a readiness score

When the lead is ready — you get an instant alert with the full summary

You step in warm. No cold calls. No missed moments.

See it in action

Full product walkthrough

Watch a complete walkthrough — lead comes in, Sofia qualifies, hand-off fires, CRM updates. All in real time.

EZGrow AI — Full Product Walkthrough

See Sofia qualify a lead, switch languages, fire a hand-off, and update the CRM pipeline — all in one take.

Coming soon

Built for every level

Solo agent, team, or brokerage — Sofia works differently for each

The problem isn't the same at every level. Here's what Sofia specifically solves for you.

🧑‍💼

Solo Agent

You're doing everything yourself. Leads come in when you're showing a property, at dinner, or asleep — and by the time you respond, they've moved on.

Sofia answers every lead the moment it arrives — no matter when

You hear from her only when a lead is warm and ready

Looks like you have a full team — for $197/mo

No leads lost to faster, bigger agents

👥

Growing Team

Lead handling is inconsistent. Follow-up falls through the cracks. Bilingual leads get missed. Nobody wants to do the initial qualification work.

Every lead gets the same fast, professional first response

Bilingual — no more lost leads from any language

Agents only touch leads that are already qualified

Open house follow-ups automated within the hour

🏢

Broker / Owner

Every lead your team misses is a transaction that doesn't close. You can't monitor every agent's follow-up — and inconsistency costs you deals you never knew about.

Every agent gets their own dedicated Sofia

Consistent lead handling across your entire roster

Full pipeline visibility in one dashboard

White-labeled to your brokerage brand

Try it live — right now

Talk to Sofia

Type anything a real estate lead would say. Sofia responds the way she would for your actual leads — in your market, in any language.

Sofia · EZGrow AI

Active now

Hi! I'm Sofia, an AI real estate assistant. Are you looking to buy, sell, or just explore? 🏠

Try English or Spanish · No signup required · Works for any market

Conversation intelligence

Sofia understands how top agents actually communicate

Built on AI trained across thousands of real estate conversations. Sofia adapts to the qualification approach your brokerage teaches — not the other way around.

Consultative approach

Build trust before asking for commitment

"In this market, you need a consultant rather than a salesperson. I'll present all the options so you can make an educated decision."

Sofia applies this by leading with questions and education before ever suggesting next steps. She never pushes — she pulls.

Value-first approach

Give before you ask — prove value upfront

"I'm not looking for any commitment from this conversation — just an opportunity to show you exactly what we can do for you."

Sofia applies this by providing market data, neighborhood insights, and mortgage estimates before asking a lead to take any action.

Assumptive approach

Assume the sale, guide toward the next step

"You mentioned you're pre-approved and love the neighborhood — the natural next step is seeing it in person. Would today or tomorrow work better?"

Sofia applies this by reading readiness signals and transitioning confidently when the timing is right — never waiting for the lead to ask.

Features

Everything a great ISA does — at a fraction of the cost

Sofia isn't a chatbot with canned responses. She's a trained real estate specialist that learns your market, your listings, and your brokerage's voice.

⚡

Responds the moment a lead texts

No lead waits. No lead goes cold. Every inquiry gets a professional response immediately — at 2pm or 2am.

24/7

🌎

Bilingual — any language

Sofia detects the lead's language from the very first message and responds fluently throughout. Natural, not translated.

Auto-detect

📍

Learns your specific market

Load your local data once — neighborhoods, schools, price trends. Sofia becomes a specialist in your market, not a generic tool pretending to know everywhere.

Any market

🧠

Understands real estate conversations

Trained on thousands of real buyer and seller conversations across the industry — and customized to match how your brokerage communicates.

Industry-trained

📊

Lead readiness scoring

Sofia silently scores every conversation as it develops. You only hear from her when a lead is genuinely ready — not too early, never too late.

Smart timing

🔥

Instant hand-off alerts

The moment a lead is ready to act, you get an SMS with their name, budget, intent, readiness score, and the full conversation. Step in and close.

Never miss a moment

The honest comparison

Sofia vs hiring an ISA

An Inside Sales Agent is the traditional way to handle lead qualification. Here's how they compare on what actually matters.

	✦ Sofia · EZGrow AI	Human ISA
Monthly cost	From $197/mo	$3,000–$5,000/mo
Response time	Immediate	Minutes to hours
Availability	24/7/365	Business hours only
Languages	Bilingual · auto-detect	Usually English only
Simultaneous conversations	Unlimited	One at a time
Consistent quality	Every conversation	Varies by day
Market knowledge	Loaded with your data	Requires training time
Time to go live	24 hours	2–4 weeks to hire
CRM pipeline updates	Automatic	Manual data entry
Open house follow-up	Automated within 1 hour	Rarely happens

Built by an agent, for agents

Edgar Hernandez

Founder · EZGrow AI

5+ years real estate sales

I missed my first big commission check because I couldn't answer one text.

A buyer came to one of my open houses and showed real interest. I followed up, we had a few conversations, and then they went quiet. A day later they found another agent, put in an offer, and it was accepted. I didn't lose that deal because I wasn't good enough. I lost it because I couldn't be everywhere at once.

After 5+ years in real estate on both the buyer and seller side, I understood firsthand how hard it is to grow your pipeline, nurture your current clients, find new business, and still have a life — all at the same time. The tools that existed were either too expensive, too generic, or built by people who had never actually been on a listing appointment.

So I built Sofia. The agent I wish I'd had working for me every night I was too tired to follow up, every weekend I was in showings, every time a lead texted at 11pm and I didn't see it until morning.

"No agent should lose a deal because they couldn't be in two places at once. That's what Sofia is for."

Always working

Sofia keeps working long after the first conversation

Most leads don't convert in the first exchange. Sofia knows that — and she keeps every lead warm on your behalf, so you never have to wonder what happened to them.

Soft check-in

When a lead goes quiet after a real conversation, Sofia reaches out with care — not a sales pitch. She asks if the process feels overwhelming, if anything needs to change, or if the timing just isn't right.

After meaningful silence is detected

Second reach-out

If still quiet, Sofia acknowledges she already reached out and keeps the tone human. She makes clear there's no rush and asks only if there's something she can do to make the process easier.

14 days after attempt 1 if no meaningful response

Clean exit — door stays open

Final message. No pressure, no ask. Sofia lets the lead know your agent is always available whenever they're ready — next month or next year — and that there will be no more follow-ups from her end.

14 days after attempt 2 if no meaningful response

What the agent sees throughout

✓Dashboard shows every lead's sequence status in real time

✓Notification when any quiet lead responds to Sofia

✓Agent can pause or skip any message before it fires

✓If lead re-engages at any point — immediate re-qualification and hand-off

Sofia's actual message to a quiet lead

"Hey — just wanted to check in and see how everything is going. I know this process can feel overwhelming at times, which is exactly why I want to make sure I'm serving your needs properly. Is there anything that needs to be changed in your home search? Any questions I can help answer? Or is this just not the best time right now? No pressure either way — I'm here whenever you need me. 🏠"

See Sofia work for you

Book a free 15-minute demo. We'll show you exactly what Sofia would say to your leads — in your market, with your listings loaded.

Starting at $197/mo · 2-week free pilot · No credit card required

No credit card · We respond within 24 hours · No pressure

✅

You're on the list.

We'll reach out within 24 hours to schedule your demo. In the meantime, try talking to Sofia in the chat above.

FAQ

Common questions

Does Sofia work in my market? +

Yes — Sofia is not built around a single city or region. Through your onboarding form, you load your local market data: neighborhoods, price ranges, school districts, and what buyers in your area typically ask about. Sofia becomes a specialist in your specific market. She works in any city, any state, any price range.

What does bilingual mean exactly? +

Sofia detects the lead's language from their very first message and responds in that language for the entire conversation — naturally, not translated. If they switch mid-conversation, Sofia follows. No setup required on your end.

How does Sofia adapt to how my brokerage trains agents? +

When you onboard, you tell us your brokerage's communication style — consultative, direct, relationship-first, data-driven. Sofia is configured to match that voice. She doesn't override your training — she reinforces it at scale, 24 hours a day.

How long does setup take? +

Most agents are live within 24 hours. You fill out a 10-minute onboarding form with your details, listings, and market data. We handle everything else — nothing technical on your end.

What happens when a lead is ready to act? +

The moment Sofia detects a lead is ready — they want to schedule a showing, mention an offer, or hit a high readiness score — you get an instant SMS alert with their phone number, intent, budget, and a summary of the full conversation. Sofia steps aside completely.

Can I jump into a conversation manually? +

Yes — you can step into any active conversation at any point by texting a simple command from your phone. Sofia steps aside immediately, sends you a full conversation summary, and all future messages from that lead come directly to you. Other conversations keep running uninterrupted.

Is there a contract or commitment? +

Month to month — no contracts, no long-term commitment. Every new client starts with a 2-week free pilot so you can see real results before paying anything.

Does this work for sellers too, not just buyers? +

Both. Sofia handles buyer qualification and seller conversations — pricing concerns, expired listing follow-ups, investor cash offer interceptions, and FSBO objections. The Growth plan includes separate buyer and seller agents with different conversation flows.